• Professional marketing alliance of experienced culinary, marketing and communications experts
• Strategic marketing and creative services from planning to execution
• In-depth knowledge of the foodservice industry, both commercial and non-commercial
• Nationwide professional contacts including chefs, commercial and noncommercial operators, trade press editors and culinary school instructors
  

• Strategic planning
• Program planning, management and execution
• Qualitative and quantitative research with chefs/operators in all segments of food service industry (including focus groups)
• National chain operator marketing promotions including key contacts, training, educational materials and evaluation
• Operator testimonial campaigns with recipes and tastings at conferences, shows, sales meetings and conventions
• Event planning and management including receptions, luncheons, dine-arounds and trend presentations
• Trend seminars
• Trade shows including booth design and production, booth display, product sampling and program activities

• Menu research and development including concepts and updates for commercial and noncommercial chain operations as well as manufacturer-branded menu additions
• Product development including new product lines and line extensions for foodservice
• Quantity recipe development and testing including yields, holding times, HACCP guidelines, nutritional analyses and serving suggestions
• Food styling for still film, digital photography and video taping including food preparation, propping and photo shoot management

• Training programs including support materials
• Chef training seminars and workshops
• Product training modules for culinary school and trade show demonstrations
• Culinary competitions and scholarship programs
• Industry tours for chefs, operators and trade press
  

• Foodservice public relations programs including media relations, press events, press releases and magazine placements
• Editorial services including editorial direction, copywriting, editing, proofing and production management
• Printed materials including newsletters, sales promotion materials and recipe cards
• Other media including websites, CD-ROMs, videos

Top of page

• Chef Training
• Culinary Workshops
• Focus Groups
• Newsletters
• Operator Promotions
• Product Development
• Recipe Contests
• Recipe Development
• Special Events
• Trade Press